Blogs & Toolkits

We love to share our knowledge and expertise and help businesses improve their communications and engagement with stakeholders. 

Latest Post

Illustration of a parachute heading for a target. Focused communication

Fit for 2024

How Essential PR & Marketing has repackaged its services to make them relevant to the communication challenges facing businesses in Hampshire and Surrey in 2024.

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How to write a PR strategy

How to write a PR strategy

Plan to achieve the results you want from your PR and communications activity this autumn. Whether you want to raise awareness or win new clients, our step by step guide to writing your PR strategy will ensure you only spend time and money on activity that gets you closer to your goal.

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A ten-tip guide for schools on how to improve PR

A ten-tip guide for schools on how to improve PR

Many parents and carers across Surrey and Hampshire who have children of a particular age are currently busy researching and applying for school places. As well as reviewing your latest Ofsted report and your school’s academic performance, they will make decisions based on what they know about your reputation and how you market yourself. Find out if you are making the most of your PR opportunities.

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Good practice for great writing

Good practice for great writing

Your text or ‘copy’ needs to be engaging and good quality. Don’t panic if writing isn’t your thing. Follow our tips to improve your copy.

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Keep and grow your mailing list

Keep and grow your mailing list

Planning your communications increases your organisation’s chances of being seen by potential supporters at the right time, makes it easy for them to subscribe to your communications and keeps existing contacts interested.

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A free and easy way to manage your social media

A free and easy way to manage your social media

Put yourself in control of your social media by finding out how to make the most of FREE online tools for managing your accounts.

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Make social media work for you

Make social media work for you

Are you clear about what you want to achieve and who you want to reach on social media? Here's how to take a planned approach so that you save yourself time and inject a sense of purpose into all your social media activity. 

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How to write a press release

How to write a press release

Although fewer people are buying a local newspaper, the appeal of local online content is growing. This makes it likely that issuing a press release will appear somewhere in your communications strategy.  We show you how to write a press release that will catch the eye of a journalist.

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Choose your channel

Choose your channel

Make an informed decision about which social media channel you should be using to reach your target audience.

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Why you need a PR and marketing plan

Why you need a PR and marketing plan

Support your organisation's success by having a PR plan. It could save you thousands of pounds and result in a more certain business future.

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