Blogs & Toolkits

We love to share our knowledge and expertise and help businesses improve their communications and engagement with stakeholders. 

Latest Post

Illustration of a parachute heading for a target. Focused communication

Fit for 2024

How Essential PR & Marketing has repackaged its services to make them relevant to the communication challenges facing businesses in Hampshire and Surrey in 2024.

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How PR can get you where you want to be

How PR can get you where you want to be

What does your school or not for profit organisation want to be known for? Whether you want more parents choosing your school for their child or more people using your service, PR is a powerful business tool that will help you to achieve great results.

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What to do when award judges visit

What to do when award judges visit

Congratulations, you have been shortlisted for an award but now you need to give a presentation or to be interviewed by the judges. Based on our experience, we have put together some advice on how to survive this next stage.

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Promoting your charity fundraising event

Promoting your charity fundraising event

Thinking about holding a fundraising event? Maximise the promotional opportunities with our free PR and marketing action plan.

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How to write a website brief

How to write a website brief

Save time and money and help your website designer to deliver a website you love by giving them a brief. Find out what to include.

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How to write a press release for your local paper

How to write a press release for your local paper

Tips and advice on how to write a press release for your local newspaper and a useful checklist of things to remember. Plus, free feedback to the first three schools/charities who send their draft press release to Essential Public Relations.

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How to make your marketing budget go further

How to make your marketing budget go further

Why writing a PR and marketing strategy will ensure you only spend time and money on planned activity and will guarantee a good return on your investment.

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Planning for disaster

Planning for disaster

A crisis can occur at any time so plan now and get the right crisis communications plans in place to mitigate the damage to your reputation.

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